EMPOWERING THE
NEXT GENERATION OF LEADERS
Discover how Generation Youth is inspiring and empowering young people to become leaders in their communities. Learn about our mission, history, goals, and values today.


Through our Youth Life Coaching Certification program and youth leadership training, we aim to foster personal growth and development, enhance critical thinking skills, and cultivate leadership abilities in young people. We believe that by investing in the next generation, we can create a better world for everyone.”
FROM IDEA TO REALITY
The Founding of GenerationYouth
Generation Youth was born from a simple idea - that young people have the power to make a difference in the world. Learn about the founding of our organization and the journey that followed.
NOWANDTHEFUTURE
Generation Ziglar was a remarkable organization that was always looking to make a positive impact on young people’s lives. As it continued to grow and evolve, the organization underwent a significant change when it changed its name to Generation Youth. The new name was reflective of the organization’s desire to impact future generations of young people, not just those in the Generation Z demographic.

Founder James McLamb spearheaded the change, recognizing that the organization’s vision and values could be applied to young people from all walks of life. The shift in focus was a testament to the organization’s commitment to making a lasting impact on future generations.

To further this mission, McLamb started the organization’s podcast, which provided an opportunity to share insights and experiences with young people across the globe. The podcast became an essential tool for the organization to reach a broader audience and connect with young people in a meaningful way.

Additionally, Generation Youth created the Youth Life Coaching Certification, which was designed to train and equip people with the tools they needed to become effective youth life coaches. This program was an innovative approach to youth development, providing young people with the skills and knowledge they needed to make a positive impact on their peers’ lives.
Overall, Generation Youth’s commitment to young people’s development was evident in its name change, podcast, and youth coaching certification. The organization’s legacy continues to inspire and motivate future generations of young people to become confident, capable leaders who can make a positive difference in their communities.
OUR GOALS AT GENERATION YOUTH
BUILDING A STRONGER FUTURE
At Generation Youth, our goals are to empower young people through education, coaching, and leadership training. We aim to inspire the next generation of leaders and equip them with the skills they need to succeed in today’s rapidly changing world. Join us in our mission to build a brighter future for all. Learn more about our goals.

DEVELOP AND DELIVER high-quality youth coaching and leadership training programs that meet the needs of individuals who desire to impact youth.

FOSTER a supportive community of individuals who share our values and mission, including alumni of our programs, partner organizations, and volunteers.

Continuously INNOVATE AND IMPROVE our programs to stay at the forefront of youth coaching and leadership development.

BUILD partnerships with schools, youth organizations, and community groups to promote positive youth development and support young people’s success.

CREATE AND PUBLISH high-quality content, tools, and resources to support our youth coaching and leadership training programs and share our knowledge and expertise with a wider audience.

MEASURE AND EVALUATE the impact of our programs, using data and feedback from program participants to continuously improve our offerings and better serve young people.

PROMOTE ethical practices and integrity in all aspects of our work, ensuring we uphold the highest standards of professionalism and accountability.

BUILD a sustainable organization that can continue to serve young people and make a positive impact for generations to come.
DISCOVERING THE VALUES OF GENERATION YOUTH
A GUIDE TO UNDERSTANDING TODAY’S YOUTH CULTURE
Explore the values that shape Generation Youth’s mindset and behavior. Learn how their unique perspectives on diversity, inclusivity, and social justice are shaping the future of society. This guide provides insights and actionable tips for parents, educators, and marketers who want to connect with this generation on a deeper level.

YOUTH EMPOWERMENT —We believe in empowering young people by equipping them with
PERSONAL GROWTH AND DEVELOPMENT —We believe in fostering personal growth and development in individuals to help them reach their full potential.
LEADERSHIP —We believe in cultivating leadership abilities in young people to help them become successful leaders of tomorrow.
EDUCATION AND TRAINING —We believe in providing high-quality education and training to individuals to help them acquire the knowledge and skills they need to make a positive impact in the lives of young people.
ETHICS AND INTEGRITY —We believe in promoting ethical practices and integrity in all aspects of our work to ensure that we uphold the highest standards of professionalism.
COMMUNITY —We believe in creating a supportive community that values each person, where individuals can share ideas, collaborate, and learn from each other.
POSITIVE CHANGE —We believe in empowering individuals to become agents of positive change and inspire them to make a lasting impact on the world around them.
INNOVATION —We believe in embracing innovation and creativity to find new and effective ways of equipping and empowering young people.